MAD CITY TOTES — BRAND KIT v1.0
Generated: 2026-07-28

01-brand-book/
  Mad-City-Totes-Brand-Book-v1.0.pdf .... 8-page brand book (positioning,
                                          logo usage, color, type, mockups)

02-logo-vector/ (SVG masters — scale infinitely, use whenever possible)
  ...-logo-primary-v1.0.svg ............. black + cardinal red; light backgrounds
  ...-logo-reverse-v1.0.svg ............. white + cardinal red; dark backgrounds
  ...-logo-white-mono-v1.0.svg .......... all white; cardinal red or photo backgrounds

03-logo-png/ (4000 px wide, transparent background)
  ...-logo-primary-4000px-v1.0.png
  ...-logo-reverse-4000px-v1.0.png
  ...-logo-white-mono-4000px-v1.0.png

04-logo-other/
  ...-logo-onwhite-flattened-v1.0.jpg ... flattened on white, for tools with no
                                          transparency support (Office, some print)

05-app-icons/ (dolly mark only, square — social avatars, app icons, favicons)
  ...-icon-black-v1.0.svg / -1024px-v1.0.png .... black mark, transparent
  ...-icon-red-v1.0.svg   / -1024px-v1.0.png .... white mark on cardinal red

COLORS
  Cardinal Red  #C1272D
  Ink Black     #16110F
  White         #FFFFFF

TYPE
  Headings: Archivo    Body: Karla

USAGE
  Keep clear space of at least the height of the "M" around the logo.
  Never stretch, recolor, add effects to, or place the primary lockup on
  low-contrast backgrounds — use the reverse or white mono lockup instead.
