Brand assets
Mad City Totes brand kit
Press, partners and vendors: grab the official logos, colors and guidelines here. Please don't recolor, stretch or rebuild the mark.
Downloads
Everything is packaged from the same vector masters.
Complete brand kit (ZIP)Vector masters, 4000 px PNG/JPG exports, 1024 px app icons and the brand book — with a README index.ZIP · 1.3 MB · v1.0 · DownloadBrand book (PDF)Positioning, logo usage and clear space, cardinal/ink/white palette values and typography rules.PDF · 8 pages · DownloadPrimary logo (SVG)Full-color lockup for light backgrounds.SVG · vector · DownloadReverse logo (SVG)For dark backgrounds where cardinal red still reads.SVG · vector · DownloadAll-white lockup (SVG)One-color white mark for cardinal red, photos and tote decals.SVG · vector · Download
Usage basics
- Keep clear space around the lockup equal to the height of the dolly wheel.
- Use the all-white lockup on cardinal red or busy photography.
- Don't add shadows, outlines, gradients or alternate colors.
- Headlines set in Archivo; body copy in Karla.
Cardinal
#B4232A
Ink
#141414
White
#FFFFFF
Questions or need another format? Email hello@madcitytotes.com.